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July 28, 2003

Open wide

In this week’s New Yorker financial page, an economic look at the myth of the box-office weekend (“Open Wide,” Aug. 4, 2003). My favorite phrase from the article is “non-informative information cascade.” Use that instead of “buzz” the next time you refer to all the Hollywood promotion that gets rolled out several months, seasons, human gestation periods, before a movie actually opens.

And if you really want to read more in this vein, I found a paper entitled “Movie Stars, Big Budgets, and Wide Releases: Empirical Analysis of the Blockbuster Strategy” (PDF, 584k), complete with the kind of mathematical-symbol-laden econometrics that I see everyday at work and pretend to know something about. (It’s all Greek to me. Literally.)

Outward bound

The Times reports that the upcoming issue of Bride’s magazine features an article on same-sex weddings (“Outward Bound,” Sept./Oct. 2003), a first among the major bridal magazines. Reactions:

Cathy Renna, news media director for the Gay and Lesbian Alliance Against Defamation, said every such article is an important step. “Maybe a cynical person would say they just want our business,” Ms. Renna said. “But if you want to have a wedding, these are the publications you’ll read. A story like this really energizes the gay and lesbian community.”

Same-sex ceremonies have been covered for some time on Internet wedding sites. “Wow, they finally caught up,” said Carley Roney, editor in chief and a co-founder of one such site, TheKnot.com, which claims more than two million visitors a month. The Knot has covered same-sex weddings since it began operating in 1997.