Have we seen one of the new McDonald’s commercials? Apparently the fast-food giant thinks sex sells food. The spot opens with some eye candy: slow tracking shots of a few hot young guys at the office—the intern, the mail guy, etc. I’m thinking, mmm, nice. Is this an ad for clothing or cologne or a car or something? (Distracted by the boyish virility on display, I forget that these days commercials are never obvious about what they’re advertising.) We then pan over to see that they’re being ogled by a woman at her desk, eating a McDonald’s salad. Dang. Thanks for ruining the mood.
This commercial doesn’t make me want to go out and get a salad. If anything, it makes me want to sit back on the couch and, well, watch the commercial a few more times.
Speaking of McDonald’s marketing, what’s up with their Asian-American outreach? “I Am Asian”? I guess all you need is a simple grasp of subject-verb sentence structure to write copy over there. That whole site is a little strange. The title of the Latino campaign, “loMcximo,” a play on lo máximo, is somewhat clever, if unintelligible at first glance.