This is fantastic: a trailer for The Shining, redone as a feel-good comedy. Or West Side Story, as a horror movie. I love the part where Natalie Wood is crying, “No puede ser,” and then sees someone (it’s just Tony, of course) behind her in the mirror. Ha, that totally works. I’m surprised they didn’t include a bit of the last scene in the movie where she’s all, “How many can I kill, Chino? How many and still have one bullet left for me?” (There’s also a trailer out there of Titanic as a scary movie, which I think doesn’t have the same impact as the others, since the contrast against the original isn’t as great.)
The Shining trailer was created by Robert Ryang of the commercial postproduction firm P.S. 260, and it was the winner of a contest sponsored by the New York chapter of the Association of Independent Creative Editors. The challenge was to take any movie and create a new trailer for it in an different genre. All three trailers, by P.S. 260 people, were posted on the web for their friends, and before they knew it, the trailers started circling the internet. There’s even an article in the Times. (Links via SwimFinsSF and Boing Boing.)